Google Ads Technical Support

What we fix, and what we do not

Many small businesses run Google Ads themselves or inherited an account from an agency. They do not need a full-time manager, but they do need someone to fix the plumbing: tracking, access, policy problems and obvious waste. That is what dijitul support does, charged by the hour.

We do not take a percentage of your ad spend, and we will tell you if your account would be better served by a specialist paid search agency running it day to day.

Typical jobs include a tracking audit before a new campaign launches, a second opinion on an agency's setup, or a clean-up after an account has been left running unattended for months.

Conversion tracking

If Google Ads cannot see your enquiries, its bidding algorithms optimise for clicks, and clicks are not customers. We set up and test:

• Form submissions imported from GA4 key events or tracked directly with the Google Ads tag in Tag Manager. See Google Analytics support.
• Calls from ads using call assets, and calls from the website using Google forwarding numbers or click-to-call tracking.
• Purchases with revenue for WooCommerce and Shopify shops.
• Enhanced conversions, which use hashed first-party data such as email addresses to improve measurement.

We then check that primary and secondary conversion actions are set correctly, so you are not counting page views as conversions.

Consent Mode v2

Since March 2024, Google has required advertisers who use its measurement, ad personalisation and remarketing features for UK and EEA users to send consent signals using Consent Mode v2. It uses four signals: ad_storage, analytics_storage, ad_user_data and ad_personalization. If your cookie banner does not pass these, remarketing audiences stop growing and conversion data is reduced. We connect your consent banner to Google tags correctly and test each state. See cookie consent compliance.

Disapprovals, suspensions and access

• Disapproved ads: we read the policy reason, fix the ad or landing page (common causes are destination not working, misleading claims, trademark use or a missing privacy policy), and request review.
• Account suspensions: "circumventing systems", "suspicious payment activity" and "unpaid balance" each need a different response. We help you complete advertiser verification and submit an appeal with the right documents.
• Access: if an agency created the account under their manager account, we help you request access or unlink it, and make sure your business email is an Admin user.
• Billing: declined cards, invoices and VAT details on the payments profile.

Stopping wasted spend

A quick health check often finds money leaking out of small accounts: broad match keywords triggering unrelated searches, no negative keywords, Display Network ticked on a Search campaign, ads running across the whole UK when you only serve Nottinghamshire, or Performance Max spending on placements you would never choose. We review the search terms report, add negatives, tighten location targeting to "presence" rather than "presence or interest", and give you a short list of changes.

We also check the landing page. An ad that sends people to a slow homepage with no clear phone number or form wastes the click you paid for. A focused page with the service, the area you cover, a visible phone number and a short form almost always converts better. If the page needs changing, we can do it as part of the same job.

Pricing

Google Ads fixes and health checks are charged at £45 an hour + VAT, with a 30 minute minimum then 15-minute blocks. A tracking setup with testing typically takes two to three hours. There is no monthly management fee unless you want one, in which case we will quote. If you are a registered charity, Google Ad Grants may give you free search advertising; see tech support for charities. For your wider online presence, see digital support for small businesses.

What it costs

Support plans from £25 a month + VAT, or £45 an hour + VAT for one-off fixes. Pick a plan if you want it looked after every month, or pay by the hour for a one-off job.

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